The MILWAUKEE STUD Tape Measure is the Most Durable Tape in the industry. This tape measure delivers the smoothest retraction in harsh jobsite conditions and the strongest extension through debris while taking measurements on the ground. EXO360 Rip & Wear Resistant Blade Technology protects your blade on the jobsite, delivering the longest-lasting blade. The fully reinforced impact resistant body and double-sided anti-tear coating on the first 6 of the blade lead to an overall longer life in harsh groundwork conditions. The STUD Tape Measure features a hi-visibility blade for legibility in varied jobsite environments. The tape delivers 17' of Reach and 14' of Standout, allowing you to take long measurements on your own and reach further on the jobsite.